2003
//
After twenty years on major labels selling over nine million records
with partner Tracey Thorn in Everything But The Girl, the late nineties
onwards have seen Ben Watt move back towards the underground, developing
a lateral career as DJ, remixer and promoter in a fascinating revived
relationship with the independent sector The latest move has been
the launch of his independent label, Buzzin' Fly Records in April
2003.
The first release was Ben’s own single, 'Lone Cat (Holding
On)', a rich deep house floor-filler that drew unanimous acclaim
after a limited release on one-sided promo at the end of 2002. First
bootlegged, then finally commercially released in April 2003, it
has sold over 10,000 copies and set the stall out for what DJ Magazine
has descibed as 'surely the most vital deep house label in the UK
at the moment.'
As well as being a vehicle for Watt's own dance-oriented productions,
the label is wholly committed to breaking new talent. Early releases
included the deep-latin-disco smash, 'Musica Feliz' by the fresh
French-Portuguese production team Rodamaal which went from cult
club status to a berth in a Cameron Diaz movie, and the electro-serene
and emotional 'Do You Feel?' by Automagic feat. Aswan. The fourth
single, 'The Sad Piano' by a young first-time producer from San
Francisco, Justin Martin, earned the much coveted Single Of The
Week slot in leading UK underground tip-sheet, Update.
2004
//
In March 2004 the label released their first mix CD – 'Buzzin'
Fly Vol 01: Replenishing Music For The Modern Soul', compiled and
mixed by Ben Watt ('A sublime mix' - iDJ / 'A house music classic'
- BPM). Avoiding clichés, it threw down exclusives and rare
gems, and heralded the new breaking talent on the label. It also
included the much feted cut, Ben Watt - 'A Stronger Man' (feat Sananda
Maitreya aka Terence Trent D'Arby) b/w Justin Martin - 'The Sad
Piano' (Charles Webster Remix). Worldwide sales for the album are
currently approaching 25,000. A licensing deal has been secured
with Astralwerks in North America.
More innovative singles from Manoo and Francois A, Low, Moreno and
Unity followed and the label was awarded the Best Breakthrough Label
award at the House Music Awards 2004. The label was also nominated
in three other categories including Best Breakthrough DJ (Justin
Martin).
2005
//
Early 2005 saw a major crossover success as Ben Watt's unusual 'Outspoken
Part 1' speak-song single featuring Estelle and Baby Blak went from
underground acclaim to overground national radio play on daytime
and specialist evening BBC Radio 1 programming, followed by Alex
S and D'Jazzy's genre-breaking electro-ragga cut 'Senti Sabi' featuring
African MC, Fubu.
In March 2005 the label released their second mix compilation, 'Buzzin'
Fly Vol 02: Replenishing Music For The Modern Soul' again compiled
and mixed by Ben Watt. A d e e p l y e v o c a t i v e trailblazing
7 5 m i n u t e j o u r n e y i n m o d e r n h o u s e, it fuses
spoken-word street poetics with rare cuts culled from afro-beat,
electro and deep house. ('Not a weak link in sight ... this mix
freakin' rocks big time, there can be no doubt whatsoever. Superb.
5/5. Compilation of the Month' - iDJ / 'One exceptional album. 4/5.'
- Notion / 'Impeccable taste in music and fluent mixing ... just
what clubland requires to cure its ills. 4/5' - DMC Update / 'Sexy,
smoothly and exquisitely produced ... crank it up and feel the full
buzzin' force.' - Time Out / 'An urban oasis oozing with pulsating
Afro-inflected grooves, sensuous textures and muscular electro beats
featuring an arsenal of essential tunes. Easily the maestro's most
ambitious collection to date.' - BPM / 'When you're on a roll, why
break the flow? ... quality. 4/5' - DJ / 'Ben Watt is so consistently
good, reviewing him feels too easy - and this house disc is no exception.
Watt finds that rare balance between awareness and abandon. He nails
both the mixing and the programming.' - XLR8R / 'This Year's Dance
Music' - The Sunday Times / 'The follow-up to last year's immaculately
composed foot-tapping, head-shaking delight that just couldn't have
got better. Well, could it? In a word 'Yes'. 4/5.' - Front / 'Edgy
deep house grooves embellished with the odd hint of afro-beat, that
ooze elegance and panache. It's not often that the sequel betters
the original ... a label that is fast becoming the very epitome
of cool.' - BBC Dance Music Reviews / 'Quite simply the best dance
compilation of the year so far.' - Arena)
DJ
SUPPORT //
Many of Buzzin’ Fly’s releases have been heavily supported
by leading DJs on both the soulful and tougher sides of the spectrum
such as Brian Tappert, Louie Vega, Miguel Migs, Julius Papp, Ian
Pooley, Marques Wyatt, Layo, Halo, Roger Sanchez, Jay-J, Ananda
Project, Knee Deep, Kiko Navarro, Bobby and Steve, Full Intention,
Shaboom, Liquid People and Yousef.
EVENTS
//
The label throws regular events in London ranging from full-on nights
featuring the cream of the roster at venues such as Nieghbourhood
and The End to low-key intimate micro-parties at underground spots
such as Cherry Jam and Plastic People. Buzzin’ Fly’s
two parties at Miami WMC/M3 in 2004 and 2005 were universally acclaimed
at two of the finest occasions of the respective week-long conferences.
Ben Watt tours as a DJ extensively in Europe, North America and
Australia promoting the label, adding label artists to the line-up
wherever possible.
WEBSITE
//
The label website (www.buzzinfly.com) is regarded as one of the
most impressive dance label websites around with innovative features
like their bespoke MP3 player, the Flypod, featuring back catalogue
and DJ mixes. Regular news updates, the sideshoot e-zine 'A Fly
In Your Eye' and a busy forum explain its popularity. Up to 20,000
separate visitors a month pass through.
COMING
UP //
Spring/Summer 2005 sees more singles including the return of Rodamaal
with their electro-latin slow-burn 'Insomnia' heavily supported
by Louie Vega, DJ Deep and the New York underground, as well as
Manoo and Francois A's second single 'Traffic' b/w 'The Deep' and
Justin Martin's Miami-busting 'The Legend of Papachongo'.
Buzzin' Fly 2nd Birthday Summer Session @ The End, London - June
17 with DJs Ben Watt, Chalres Webster, Justin Martin, Manoo, Chris
Woodward
New artist albums from Justin Martin and Rodamaal are in the pipeline
for late 2005 / early 2006.
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